The newsletter
Field Notes
Operating notes from inside the seat. Unit economics before narrative, rhythm over chaos, truth with care. One email a week, sometimes two.
- EBITDA Is a Moral Document How I doubled it at a $125M DTC platform
- Inherited Problems Are Still Your Problems On the class action that wasn't mine
- The Comfort Food Trap Why first-time CEOs lose six months at 11pm
- Every Company Has Two Communication Architectures A response to Ben Horowitz
- What I Learned Watching Three Companies Go Bankrupt Art Van, JCPenney, Conn's
The number behind the decision
Unit economics before narrative. The P&L read as the moral document it is.
The operating rhythm
The weekly cadence that turns a turnaround into a system, not a scramble.
Truth with care
What worked, what broke, and what I would do differently. No theater.
What you won't find
Hot takes. Framework worship. Hustle theater. AI prediction porn.
Satya Sivunigunta satya.me