Yesterday Offerpal Media changed CEOs. Cofounder Anu Shukla, who just last week denied that her company engaged in any questionable advertising on social gaming applications, was replaced by veteran startup executive George Garrick. For all the background, see our Scamville post and the related updates at the end.
Garrick, who has been the CEO of Offerpal for less than 48 hours, is already taking a polar opposite approach to his predecessor. He left a lengthy comment, reprinted below, on a post earlier today about Facebook’s policy and enforcement changes around application offers.
The full comment is below. But he doesn’t beat around the bush.
Garrick admits that Offerpal made mistakes – “I have quickly concluded that regrettably, Offerpal has been guilty of distributing offers of questionable integrity from some of our many advertisers.” And he says that recent communications with partners stating that Offerpal was in compliance with Facebook rules were innacurate – “…we’ve also made some erroneous communications to partners and developers about the state of our compliance. In particular, we recently sent a letter to our Facebook developers which assured them that we were completely in compliance with Facebook standards, when in fact we were not.”
Garrick also makes a series of promises in the comment, including “any offers we distribute meet stringent standards of integrity and quality, as specified by our partners, credible industry experts, and good old common sense” and “we will do everything we can within reason to lead the industry and set the example in these efforts.”
Garrick is very much taking the Mark Pincus approach to dealing with this situation. He’s admitting mistakes and he’s promising his company will do better. Compare his words to Shukla’s a week ago. It’s night and day.
I am the new CEO of Offerpal (as of yesterday) and although I’ve only got 48 hours under my belt, and have entered this industry in the midst of a recent firestorm of controversy, I thought it was time to share some of my thoughts and plans.
Direct marketing, in particular lead-gen, has always been full of questionable, misleading, and outright fraudulent marketers and offers. We all get these daily via snail mail, email, phone, and late-night TV. Unfortunately, this is the nature of the Direct Marketing beast.
Although a distribution channel which carries or distributes such offers does not actually create the offers, I do believe that a channel that wishes to be perceived as credible and of high integrity does indeed have a responsibility to make sure that the offers it distributes are not deceptive or “scammy”.
Over the last year, the use of offer-based payment systems such as Offerpal has skyrocketed, and it’s pretty clear today that the industry has not kept up with its explosive growth in terms of properly policing the offers that are being distributed.
I am not going to comment on events leading up to this situation, nor on other players in the industry, but I have quickly concluded that regrettably, Offerpal has been guilty of distributing offers of questionable integrity from some of our many advertisers.
The policies we’ve had up until now have not been thorough enough to prevent such offers from airing, nor has our organization had the proper focus and accountability to ensure quality assurance over the offers we distribute.
As a result, we’ve had a number of offers which were recently taken down by either ourselves or our partners. Although we believe that the majority of our offers were valid and not misleading in any way, we have acted conservatively by taking down the majority of our offers and we are now in the process of letting them back into the system after inspection.
However, we’ve also made some erroneous communications to partners and developers about the state of our compliance. In particular, we recently sent a letter to our Facebook developers which assured them that we were completely in compliance with Facebook standards, when in fact we were not. This was not a deliberate tactic of any kind, it was a mistake that reflected our ineffective checks and controls. But nevertheless, it was an inaccurate claim and for that we take full responsibility, and I apologize to Facebook and to their user community.
The good news in all this is that it has brought to light some very important issues for our collective industry which need to be addressed immediately. For our part, we will be doing the following:
1. It will be a fundamental part of the Offerpal culture that any offers we distribute meet stringent standards of integrity and quality, as specified by our partners, credible industry experts, and good old common sense.
2. We will individually inspect and approve every single individual offer before it is allowed to go into distribution on our system.
3. We will customize our offer profiles to meet the needs and standards of each partner and will not attempt to have a “one size fits all” approach.
4. We will do everything we can within reason to lead the industry and set the example in these efforts.
Over the coming weeks you will hear much more from us on this issue, but more importantly you will see action and results. I will remain personally involved in this initiative and consider it one of my highest priorities in assuming my new role here.
An interesting article by Michael Arrington on Washingtonpost.com
Last weekend I wrote about how the big social gaming companies are making hundreds of millions of dollars in revenue on Facebook and MySpace through games like Farmville and Mobsters. Major media can’t stop applauding the companies long enough to understand what’s really going on with these games. The real story isn’t the business success of these startups. It’s the completely unethical way that they are going about achieving that success.
In short, these games try to get people to pay cash for in game currency so they can level up faster and have a better overall experience. Which is fine. But for users who won’t pay cash, a wide variety of "offers" are available where they can get in-game currency in exchange for lead gen-type offers. Most of these offers are bad for consumers because it confusingly gets them to pay far more for in-game currency than if they just paid cash (there are notable exceptions, but the scammy stuff tends to crowd out the legitimate offers). And it’s also bad for legitimate advertisers.
The reason why I call this an ecosystem is that it’s a self-reinforcing downward cycle. Users are tricked into these lead gen scams. The games get paid, and they plow that money back into Facebook and MySpace in advertising, getting more users. Who are then monetized via lead gen scams. That money is then plowed back into Facebook and MySpace in advertising to get more users¿
Here’s the really insidious part: game developers who monetize the best (and that’s Zynga) make the most money and can spend the most on advertising. Those that won’t touch this stuff (Slide and others) fall further and further behind. Other game developers have to either get in on the monetization or fall behind as well. Companies like Playdom and Playfish seem to be struggling with their conscience and are constantly shifting their policies on lead gen.
The games that scam the most, win.
And some users aren’t dumb, either. For every user who gets tricked into some fake mobile subscription, there’s another who can beat the system. That’s where the legitimate advertisers, like Netflix and Blockbuster, get hit. Users sign up for a free trial with a credit card, get their game currency, then cancel the membership and start over. Netflix has a policy of only paying for a user once. But game developers use a complex set of partner chains to launder these leads and try to get them through for payment. Netflix sees an overall lowering of quality and pays less for leads. Game developers, desperate to monetize, then search for ever more questionable offers to make up the difference. In the end, the decent advertisers are out, and only the worst of the worst remain.
Left alone, the system really will slide into a full blown disaster. The platforms (Facebook and MySpace) are in a position to regulate this, and even have rules prohibiting some scams. But those rules are routinely ignored by developers, and are rarely enforced by Facebook and MySpace.
There can be only one reason Facebook and MySpace turn a blind eye to user protection ¿ they’re getting such a huge cut of revenue back from these developers in advertising. If they turn off the spigot, they hurt themselves.
Zynga may be spending $50 million a year on Facebook advertising alone, fueled partially by lead gen scams. Wonder how Facebook got to profitability way ahead of schedule? It was a surge in this kind of advertising. The money looks clean ¿ it’s from Zynga, Playfish, Playdom and others. But a large portion of it is coming from users who’ve been tricked into one scam or another.
And recent moves by Facebook to shut down application spam only make the problem worse in some way ¿ game developers have to spend more money on advertisers to get users now that the viral channels are shut down. That means the games have to monetize even better. Which means more scams.
It’s time for this to stop. Facebook and MySpace need to create and enforce rules against it so that game developers aren’t tempted to get a competitive edge by scamming users. And if Facebook/MySpace won’t protect users, then the government will have to step in.
There’s an easy way to determine if something is a scam or not. For any particular offer, ask yourself if anyone would buy the product or service if the terms were clearly spelled out for them, and they weren’t being bribed with in-game currency. The answer for many of these is a resounding "no." A few examples are below.
Examples Of Scams:
A typical scam: users are offered in game currency in exchange for filling out an IQ survey. Four simple questions are asked. The answers are irrelevant. When the user gets to the last question they are told their results will be text messaged to them. They are asked to enter in their mobile phone number, and are texted a pin code to enter on the quiz. Once they’ve done that, they’ve just subscribed to a $9.99/month subscription. Tatto Media is the company at the very end of the line on most mobile scams, and they flow it up through Offerpal, SuperRewards and others to the game developers.
As you can see in the image below, nothing in the offer says that the user will be billed $10/month forever for a useless service.
Another scam: Video Professor. Users are offered in game currency if they sign up to receive a free learning CD from Video Professor. The user is told they pay nothing except a $10 shipping charge. But the fine print, on a different page from checkout, tells them they are really getting a whole set of CDs and will be billed $189.95 unless they return them. Most users never return them because they don’t know about the extra charge. Woot. Again, sites like Offerpal and SuperRewards flow these offers through to game developers. See here for more on the Video Professor scam.
Of course, there’s no mention of any of these payments in the offer itself:
Yesterday I attended the Virtual Goods Summit in San Francisco. In the Q&A session of one panel I asked Offerpal CEO Anu Shukla to explain the ethics of her business, and outlined my ecosystem of hell argument above. Shukla went on a tirade, calling my points "shit, doubleshit, and bullshit" (yes, really), but never really addressed the points. A video of the exchange is below, care of Alexa Lee.
Offerpal now has a blog post up on the exchange, but they still don’t address the issues. They offer misdirection, denials and a shield of rules that are never actually enforced.
Sadly, most of the audience of game developers was on Offerpal’s side. Many of these developers see quick dollars with lead gen scams and they don’t really care about how users are affected.
In one session earlier in the day, IGG Cofounder Kevin Xu recommended that game developers "get users in the door to play free, then monetize the hell out of them once they’re hooked." Sadly, it’s simply human nature to push the rules until they break. It’s time for Facebook and MySpace to protect their users from this stuff and make sure it stops.
p.s. ¿ An interesting development. Offerpal defended their mobile survey scams on stage and in the blog post referenced above, saying there was no scam involved. But today those offers have quietly been pulled down from all the games I’ve checked. If there’s no scam, why remove them? At least some good is coming from my ongoing rants.
Update: Two Companies That Said No To Social Media Scams
by Eric Eldon
We’re at the Virtual Goods Summit in San Francisco, where +8* analyst Benjamin Joffe recently gave a great presentation on virtual goods in Asian markets. In his 127-slide deck, he breaks down revenue among leading market leaders in China, Korea and Japan, the profitability of industry leaders like Tencent, and much more. He also talks about the cross-Pacific history — and future — of gaming.
Joffe notably calculates that the virtual goods market in Asia is worth $7 billion this year, versus our calculation that the US virtual goods market is worth $1 billion.
Unity Technologies has announced that the limited version of its ‘Unity’ game development platform previously sold for $199 as ‘Unity Indie’ will now be available free.
Now simply called ‘Unity,’ the free engine and suite naturally contain fewer features than the $1499 Pro license but still offer plenty for budding designers and developers to tinker with. You can nab the suite in a 163MB download from FileShack.
The suite and its offspring, Time Donkey by Flashbang.
from: inspiredm.com
Let’s not forget that the Web 2.0 hype was not just about glossy logos and round cornered buttons; the added value of this new wave of websites is the social part and the huge potential to ‘make things together’. So here’s a roundup of the most popular and interesting services that offer us the opportunity to find or submit designs or ideas.
Kickstarter is a funding platform for artists, designers, filmmakers, musicians, journalists, inventors, explorers…
By helping Buyers reach countless creatives across the globe, we’re changing the game for the little guy.
Need something designed? 99designs connects clients needing design work such as logo designs, business cards or web sites to a thriving community of39,698 talented designers.
A Spring is our voting system. When someone likes your portfolio or your uploads they can Spring it. Items that receive more Springs will receive more exposure.
Buy stuff, design stuff, vote on stuff and be an agent of change.
Namethis makes the otherwise time-consuming process of finding a market-ready name quick and painless.
The site allows people with a common interest to come together and pool their contributions to create an inducement prize.
The Place To Find Designer & Developer Collaborators.
Enabling collaboration by helping people with ideas meet people with skills.
The first social community for user generated interactive mobile screensavers & wallpapers.
Advertising and marketing projects for a tenth the cost of traditional ad agencies.
from: http://gamerpaper.com/index.php
1.It would be embarrassing if she were better at video games than you. Here you envisioned long co-op jaunts crusading against alien invasions, teaching her to play Portal by romantically holding her hands over the controller, and getting cozy while sniping from a bunker in Call of Duty, but here she is, curb-stomping your face over and over in Gears of War multiplayer. You don’t even have to wait to wear that pink sweater she bought you for your birthday to be emasculated. 
2. If you are better at video games than her, you will fight every time you give in to her pleas to play together. There are plenty of girls out there that play games. But playing does not imply winning. Ever. Even girls that identify themselves as gamers can be totally inept at video games. She may love playing the easy level campaigns at a nice slow pace, but when you catch her at every spawn point on the multiplayer board and snipe her before she even moves, she’ll start to cry. For some reason. 
3. You will never, ever get to play single player campaign again. It’ll always be "oh, we never get to do anything together, let’s play co-op" and then she’ll insist on using Convenant weapons because "they are purple and pretty." 
4. She will always be misled by beginner’s luck on beat-em-ups. Girls don’t understand the relationship of button-mashing with beat-em-ups; that is, if you do it, you win. A few button-mash wins will cause them to think they’re skilled players, but once she starts trying to learn the moves, you’ll crush her every time, and she’ll cry again (see #2). 
5. She does it for the dudes. Maybe this girl actually likes to play video games. And maybe someday I’ll live in a bouncy castle and eat hamburgers for every meal. But she does it mainly because guys think it’s cool, and is actually terrible at video games (see #2 and #4). This girl probably also "likes" football, baseball, basketball, paintball, beer, violent movies involving zombies, and firearms, but knows absolutely nothing about them. 
6. She says she’s a gamer, but what she means is about ten years ago, she used to make a Sim of herself WooHoo with a Sim of her crush, and then set his Sim house on fire. This girl is not actually a gamer, and is, in all likelihood, insane. 
7. She says she’s a gamer, but the only games she plays are on PopCap and other websites.Not only will she waste your time by getting you addicted to some niblet of a game like Kitten Cannon, she actually thinks this is gaming, which means she’s just a terribly confused human being. 
8. She’ll really put the RPG in MMORPG. Running around as a naked night elf damsel-in-distress who’s had her armor stolen and getting attention from the Stormwind sausagefest will be all well and good in the game, but ask her to do it in the bedroom and then there’s just something WRONG with you. 
9. If your girlfriend is playing video games with you, there is no one to bring you sandwiches and energy drinks. And if she stays the night and you both are awake until 3 AM playing Call of Duty, there is no one to wake up and make pancakes. Already you’re out two meals. Do you want to starve to death? 
10. If your girl gamer fits none of these descriptions, that means she is probably also a supermodel and a rocket scientist, and is therefore a perfect human being. You do not deserve her and will eventually break up, but video games and sex will be inextricably linked in your mind forever after all those games of Strip TF2, and you won’t be able to turn on your console without getting a boner. Happy gaming!
Written by GamerPaper’s favourite girl gamer, Casey Johnston!
Tencent Boston is a premier game development studio led by industry veterans that are driving the creation of world class online games for a global audience. We are a division of Tencent Inc., one of the largest internet companies in China
Originally posted here:
Technical Artist – Tencent Boston Maynard, MA, USA
Tencent Boston is a premier game development studio led by industry veterans that are driving the creation of world class online games for a global audience. We are a division of Tencent Inc., one of the largest internet companies in China
Read the original post:
Special Effects Artist – Tencent Boston Maynard, MA, USA
Tencent Boston is a premier game development studio led by industry veterans that are driving the creation of world class online games for a global audience. We are a division of Tencent Inc., one of the largest internet companies in China. If you’re an inspired, driven individual who is ready to take game development to the next level, then Tencent Boston is your new home
Read the original here:
Character Artist – Tencent Boston Maynard, MA, USA
Tencent Boston is a premier game development studio led by industry veterans that are driving the creation of world class online games for a global audience. We are a division of Tencent Inc., one of the largest internet companies in China. If you’re an inspired, driven individual who is ready to take game development to the next level, then Tencent Boston is your new home.
Here is the original post:
Environment Artist – Tencent Boston Maynard, MA, USA
Tencent Boston is a premier game development studio led by industry veterans that are driving the creation of world class online games for a global audience. We are a division of Tencent Inc., one of the largest internet companies in China. If you’re an inspired, driven individual who is ready to take game development to the next level, then Tencent Boston is your new home.
See the article here:
Senior MMO Engine Programmer – Tencent Boston Maynard, MA, USA
